The next step after having your website or your online shop built is to make sure it reaches your target audience on google search engines. To do this, you could either go for a paid advertising campaign (PPC – Pay per Click) or SEO (Search Engine Optimization), depending on your business goals and your marketing strategies. While PPC can boost your site’s visibility immediately, it might cost you a lot of money in return. On the other hand, although it might take longer to get on the front page with SEO, the only things you need to invest are time and effort, and the SEO results can last a very long time.
So, what is SEO and why is it so important for an online business?
SEO refers to all methods that help increase your site’s visibility on SERPs (Search Engine Result Pages). The search results coming from SEO are called organic results and almost 70% of clicks will land on them. In fact, studies have shown that SEO can bring your business even higher ROI than TV ads and traditional advertising. Therefore, the goal of every online business owners when working on their SEO strategy is to get their website to appear under the first 5 organic results on the first SERP and stay there as long as possible. Why? Because users don’t just search for a product or a service once. When they modify their searches, the results that repeatedly show up in the first positions will get the most clicks. In short, SEO is a powerful marketing tool that can help increase your website’s traffic, credibility, visibility and attract potential ROI.
How to optimize your website for search engines?
By the end of 2016, these are the most effective SEO techniques worldwide according to Statista:
Taking this statistic into consideration, we recommend these 7 steps to follow to optimize your website for the best organic results in SERP:
- Create relevant content:
It is important to create targeted and useful content that really brings value to your readers. This strategy will help you drive long-lasting qualified traffic and conversions.
- Perform an in-depth keyword analysis:
- Integrate social media marketing strategy:
Social media is a powerful platform to disseminate your content and build links back to your website. Having a consistent and engaging social media strategy will help spread your links and as a result, drive your ranking on SERP.
- Build external and internal links
Google considers external links as third party votes and having many external links pointing back to your website is one of the most important goals to follow to improve your ranking. To do this you could guest blog on popular websites in your niche, submit articles to online newspapers and regularly publish blog posts that contain relevant keywords.
On the other hand, internal links provide clear navigation for google spiders and define the hierarchy of a site, thereby strengthening the overall search-optimized value of your website. The best way to run a good internal linking strategy is to create a lot of high-quality linkable content and always lead readers to valuable resources.
- Build a responsive website
Optimize your website’s performance for all devices. We cannot stress this often enough: a mobile-friendly design is one of the most important criteria to rank high in SERP – a not mobile-friendly website will be even penalized by Google.
- Optimize meta description and tags
Invest some effort in writing detailed and keyword-driven meta description, image title tags and alt tag. This will help google bot crawl through your site more easily.
- Reduce web loading speed
SEO is a complex process that requires a lot of time, effort and patience. Have a look at our professional SEO services today and let our SEO experts do all of the above steps and deliver the best results for your business.