Digital Marketing has become a mandatory component of a company’s marketing strategy in the last decade. Whether your business is big or small, young or mature, online or offline, a proper digital marketing plan is one of the most important things to consider if you want to establish a strong relationship with your potential customers and yield long-term ROI.
This article will provide you with a basic understanding of Digital Marketing and how to implement an effective digital marketing strategy in 2017.
What is Digital Marketing?
In general, digital Marketing involves the use of digital technologies and electronic devices to support the marketing process of products or services. Many people might think digital marketing is online marketing, but in fact, digital marketing is a broader term and includes both offline marketing and online marketing.
On the one hand, digital offline marketing is literally offline marketing techniques that are enhanced by electronic devices, such as advertising on electronic billboards, radio, television and through telephone.
On the other hand, online marketing, or internet marketing, refers to all marketing activities performed on the internet. Basically, online marketing contains 6 main elements:
- Search Engine Optimisation (SEO)
- Content Marketing
- Social Media Marketing (SMM)
- Pay per Click (PPC)
- Email Marketing
- Affiliate Marketing
In their Digital Marketing Analysis in 2017, Smart Insights reports that the most effective digital marketing activities in 2017, meaning those that bring the highest ROI, are Search Engine Optimisation (SEO), Content Marketing and Email Marketing. These are followed by Paid Search Marketing (Adwords) as well as organic and paid Social Media Marketing.
For a complete and detailed overview of all online marketing activities, have a look at the infographic made by Unbounce below:
Image Source: Unbounce
How to implement a successful digital marketing strategy in 2017
2017 has been witnessed some drastic changes in digital marketing trends. In this section we will suggest some tips for you to follow in order to run a successful digital marketing strategy this year:
- Content optimization
Invest in making your content authentic and remarkable. Create attractive visual content such as infographics, digital guides and live video streaming as well as personalized content and then, optimize everything for mobile users.
- Website Personalization
It’s time to make use of Big Data technology and customize your website to customers on an individual basis. This could be a specific product offer, information or navigation options based on each customer’s habits and preferences.
- Influencer Marketing
Find an Influencer for your Social Media Marketing strategy – Influencer Marketing is the trend this year! Cooperate with bloggers, celebrities, professionals or any influential person who can represent your values and give honest reviews about your products or services on their Social Media channels or blogs.
- Social Media Advertising
Social media is where people spend a lot of time every day. Having an engaging and purpose-driven social media advertising campaign will help bring your brand closer to your target audience through click-through, followers and social mentions.
- Interactive Email Marketing
2017 is the year of interactive emails. Take time to design emails that set you apart from the rest of the competition. Integrating interactivity to your emails such as image galleries, sliders, customization options or add-to-cart functionality will increase customer engagement and create higher incentive to purchase.
As the digital marketing environment evolves constantly, it is important to stay current with the newest trends and changes in the industry to enhance your marketing strategy at its best throughout the year. Check out our professional digital marketing services and let us bring your business closer to your target audience and grow it stronger in the years to come!